I was reading another blog (bigbrightbulb.com) and there is a discussion about the "10 words that don't sell anymore," and the author mentioned that it is subjective. Everybody has their own list of "tune-outs," where your eyes glaze over and you are anyplace but in front of that salesperson.
Similarly, we all have our "hot buttons"- those things that get us to sit up and pay attention. I'd have to say my list has changed considerably during the last six months with the economy (and my bank account) in such a sorry state!
So, with those things in mind-- my ten are:
1.Practical
2.Efficient
3.Reasonable
4.Safe (pistachios, anyone?)
5.Comfortable
6.Chemical free (can't stand them in my food, or my clothes, etc.)
7.DIY
8.Fresh
9.Handy
10.Prompt (service)
Anybody have others that I've missed? What excites you enough to make a purchase of a product or service?
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